How it works

Our deep analytics platform captures, structures, and visualizes vast amounts of unstructured social media data which, used as a discovery tool, allows organizations to make better decisions by pinpointing specific trends, risks and opportunities taking place.


We can find the topics most relevant to your followers – breaking news, rising cultural phenomena, big events, disasters – and help you expand your community while cultivating engagement. It works for various facets of our clients' business:


Companies - Gain insights from social media posts, news articles, or any other unstructured text, which allows decision makers to improve their business intelligence. Understand how competitors are engaging with their audience.

Agencies - Find and understand target audiences in real time, listen to public opinion on brands and products from across the world, and keep track of what matters to clients.

Investor Relations - Know what people think about you and your clients, track market trends and fluctuations to stay on top of an impending or ongoing crisis, all thanks to our powerful algorithms. Identifying most influential users by geographical location and studying their network has never been easier.

Government - Built for data-intensive precision work to tackle some of society’s most complex issues. The ability to identify and filter for disinformation and propaganda on social media, a key concern for government. That’s where all of the system’s features come into play.


Top Content

The Top Content list shows the most URLs shared in all social media postings. This reveals what people are sharing with one another.

Know what buzz is being shared!
Lexical Map

The Lexical Map performs a co-word analysis to provide a visual graph of the top concepts in the dataset. An automatic reading that identifies the sub-themes with coloured clusters.

Automatically read the
big data buzz!

Email Alerts enable you to create boolean Alerts that are sent to the email address(es) of your choice.  They let you know when new information you are interested in appears in your project.

Never miss a rising topic or brand again!
Top Actors

The Most Mentioned Actors are the publishers with the highest number of mentions by others. The Most Active Actors are the publishers with the most posts.

Know the top users in your data set!
Retweet Stats

Top Reposts are ranked according to how many times they have been shared and the top ten are displayed in the list.
Top Reposted Users are ranked according to how many times their posts were reposted.

See the Repost Leaders!
Time Series Analysis

The TSA shows the trends for posts in your data. It allows the detection of trends and cycles in the data, by subject, compared to a baseline of your choosing.

Know what is trending, and when!

The Timelines show the volume of conversation over time The analysis reveals peaks and trends in data, so you know how much people are talking.

Know when the buzz peaks!
Top Terms

The Top Terms visualization discovers the hashtags and words according to how many times each hashtag and word is used in the data set.

Know the hashtags and words that are buzzing!
Topics Map

Know the Topics Map and compare themes over time or across groups. It measures 32 topics of human behavior in your data. It allows for comparisons of before and after, or one discussion and another.

Know the topics and compare them over time or across groups!
Actors by Query

The Actors by Query Map is used to identify actors that comment on different topics. It makes SEO and topic optimization much easier.

See which subjects are overlapping and which are independent!
Actor Interaction Map

The Interaction Map shows incoming and outgoing interaction by each social media handle. Publishers who have interacted with the posts included in your project are clustered together. Key for social network analysis.

Know whom is talking to whom!
Heat Map

The Heat Map shows the location of all tweets in the data set that have a latitude and longitude. The more tweets in a location, the “hotter” the spot on the map.

Know where publishers are!


Entity Extraction

The Entity Extraction automatically recognizes entities that show the ‘Who, What, and Where’ in any unstructured text.

Automatically identify the most important concepts in any text!

The extractive-summarization analyses the data and, through a chat bot technology, writes a short summary in plain English.
Know the most important themes and discussion topics by
letting an AI read them for you! Works on big data and social media. Reduces time to insight and empowers analysis.

Get an AI summary of what is being said!

Big data at your fingertips.